Thursday 17 February 2011

Clever chocolate packaging

Went to the supermarket last night and was dragged down the chocolate aisle by my primary school teacher wife, looking for party items. 

Now if you know me well enough, you will be aware that I am trying hard to keep my new year resolution of losing weight (2 stone so far) so I was doing my best not to look at all that lovely chocolate flashing its tasty wares at me, when I stumbled upon some really interesting packaging...

Its made by Bloomsbury & Co and I think they have done a great job at differentiating their product from the myriad of others competing for shelf space and our attention. Love it. Didn't buy one though, MY WILL POWER IS TOO STRONG FOR YOUR CHOCOLATY WARES!!!

1 comment:

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